Friday, November 29, 2019

The 10 jobs with the biggest pay increase potential

The 10 jobs with the biggest pay increase potentialThe 10 jobs with the biggest pay increase potentialHoping to get a raise this year? Better be in the right industry. Finder.com analyzed data from the Bureau of Labor Statistics to uncover the careers most likely to provide pay increases and then broke it down by gender.Finders Consumer Advocate, Jennifer McDermott, said, For many people looking to boost their income this year, attempting a pay raise in their current position appears much more achievable than cpisteing companies, upskilling in a new field or starting a side hustle. However, as our research shows, not all industries are equal when it comes to boosting salary bands.The study found that not only does being a veterinarian allow you to hang out with cute animals all day but it also is the field most likely to give you a raise. Veterinarians experienced the highest pay increase (38%), from 2016 to 2017. Following that weresurveying and mapping technicians (36.74%), produce rs and directors (28.03%), financial clerks (27.4%), emergency medical technicians and paramedics (26.32%).Top 10 jobs with biggest pay-increase potentialVeterinarians (37.52%)Surveying and mapping technicians (36.74%)Producers and directors (28.03%)Financial clerks, all other (27.40%)Emergency medical technicians and paramedics (26.32%)Meeting, convention, and event planners (24.57%)Food processing workers, all other (23.58%)Parts salespersons (23.00%)Counter attendants, cafeteria, food concession, and coffee shop (22.99%)Logisticians (21.66%)The survey then broke it down by gender comparing wage increases for men and women. For the top 10 pay raises men leise experience a 7% higher wage increase than women, on average.The top three careers with a high potential for pay raises for women are construction and extraction occupations (26%), meetings, convention, and event planners (25%) and insurance underwriters (23%).Men working as a surveying and mapping technicians experienced the largest pay raise increase for their occupation at 41% followed by producers and directors (39%) and emergency medical technicians and paramedics (36%).Top 10 jobs with biggest pay-increase potential for womenConstruction and extraction occupations (26%)Meeting, convention, and event planners (25%)Insurance underwriters (23%)Psychologists (21%)Packaging and filling machine operators and tenders (21%)Miscellaneous healthcare support occupations (20%)Physicians and surgeons (19%)Dining room and cafeteria attendants and bartender helpers (18%)Insurance sales agents (18%)Wholesale and retail buyers (16%)Top 10 jobs with biggest pay-increase potential for menSurveying and mapping technicians (41%)Producers and directors (39%)Emergency medical technicians and paramedics (36%)Teachers assistants (28%)Parts salespersons (24%)Crushing, grinding, polishing, mixing and blending workersLogisticians (22%)Diagnostic related technologists and technicians (21%)Sales and related workers/food process ing workers (21%)Athletes, coaches, umpires and related workers/stationary engineers and boiler operators (20%)While this analysis gives a guide of the likelihood and potential increase of a raise, its important to remember that if you have been in your current role for a year or more, and have been making a valuable contribution, you are in a good position to request an increase.Make sure you are well prepared with an outline of why you deserve a raise, detailing specific achievements and why you are deserving. Also, come prepared with a figure and be prepared for your boss to negotiate.If you receive a no, request feedback on why, what you can do to work towards an increase and a likely timeframe for a future discussion, McDermott noted.

Sunday, November 24, 2019

Digital Advertising Terminology You Need to Know

Digital Advertising Terminology You Need to KnowDigital Advertising Terminology You Need to KnowIf youre just starting out in digital advertising- advertising in mediums such as websites, social media, and mobile apps- there are some basic terms you need to learn.? Impressions Think of impressions the way you think of a typical TV or radio media buy. You are guaranteed to get the ad played a set number of times, but you have no guarantee that a specific number of people will see or interact with it. Two million impressions sound great until you find out that 99 percent of them have gone unnoticed. Reach Reach is a much better determination of the efficacy of your digital buy. Unlike impressions, reach tells you how many different people visit a website and see your ad. Those people are usually counted to determine something called unique visitors per month those who visit multiple times in a month are counted only once. Similarly, 50 impressions seen by the same person would have a reach of just one. Contextual Targeting You experience this daily. Utilizing anwender information, browsing habits, and shopping patterns, ads are served to people in a targeted way. For instance, if youve been looking around for a flight, you may start seeing ads for luggage and beachwear over the next few weeks. Contextual targeting is the modern equivalent of pulling lists for direct mail campaigns, only this targeting is more accurate and immediate. Native Advertising Native advertising attempts to mimic the content of the site on which it is seen. It will have to announce, in some way, that it is a paid advertisement. Such alerts are usually hidden away in small print. For example, you may create an advertisement that looks and reads like an article about mens health, fishing, or grocery shopping. The content all leads to your product or service. The traditional, nondigital form of native advertising is known as an advertorial. Keywords Keywords are a vital p art of angeschlossen advertising. An advertiser selects specific words or phrases, and someone searching for them will trigger the advertisers ad. Keywords do not have to directly name the product. For instance, if youre trying to sell roses, you could select Mothers Day gifts, my wife is militrischer abschirmdienst at me, and even box of chocolates as key phrases. Interstitial Ads These are full-screen ads that appear during the content you want to access, so they are the digital equivalent of commercial breaks on television. They interrupt the natural flow of the viewer and can often take longer to watch than the content the user was looking for. Be careful with your use of interstitial ads its a digital mistake that can do a lot of damage to your brand, and keep in mind that Google does not allow interstitial ads to be used in certain ways. CPC/CPM/CPL/CPA You will come across these acronyms daily if youre doing online media buys. The CP in each one stands for cost per, a nd the third letter indicates the basis for how youre paying for the online campaign. CPC This abbreviation stands for cost per click. That means you will pay every time someone clicks on your ad. CPM This one is a cost to serve ads and is the amount you will pay to serve 1,000 ad impressions to the audience. The M stands for mille, or thousand, and CPM is sometimes referred to as CPT instead. CPL This abbreviation stands for cost per lead and is how much you pay for each click that turns into a qualified lead- a lead that is more likely to convert into a sale than an unqualified lead. CPA The most expensive of all the CPs will most likely be the cost per acquisition. The CPA is determined by dividing the number of new customers you get into the cost of your digital campaign. If you spend $10,000 on the digital buy and get 100 new customers, then your CPA is $100. You may also see these abbreviations beginning with PP, which stands for pay per.

Thursday, November 21, 2019

How to bring mindfulness to work

How to bring mindfulness to workHow to bring mindfulness to workIt can seem impossible to remain mindful in a world that is so noisy.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraThats why its more important than ever to practice mindfulness- wherever and whenever you can- in your life. This week, on The Femails, we are joined byAshley Graber and Shira Myrow, psychotherapists, meditation and mindfulness educators, and the founders of theEvenflow app. This week, were talking all about- you guessed it- mindfulness.Listen to the full vorfall over on Apple Podcasts, Spotify, or Google Podcasts. A full transcription of the episode can be found here.WHAT IS MINDFULNESS?Mindfulness is being present in an accepting and non-judgemental way. Its that simple- and that difficult. Research has proven that regularly practicing mindfulness at work reduces stress- both in and out of the office walls.When we are practicing mindfulness, we are carefully observing our thoughts and feelings without placing good or bad judgment on them. Its taking a few beats to breathe, noticing colors and sounds, or simply counting your steps as you walk from your desk to the bathroom.Mindfulness helps us to down-regulate- or to simply feel better.WHAT ARE THE BENEFITS OF MINDFULNESS?The benefits are pretty big here, so listen up.Mindfulness, when practiced regularly, can lower stress levels, reduce harmful negative self-talk, improve overall health, and protect against anxiety and depression.We live in a stressful world- one which requires us to be on all the time. For example, when was the last time you put your phone down for even five minutes? When was the last time you were away from a noisy glowing screen for more than an hour?The CDC recently released a report that owes 90% of allillnesses to stress. Mindfulness, when practiced regularly, allows one to disconnect from stress, even if briefly.Mindfu lness is extremely important at work. Mindfulness also allows employees to transition from work life to home life- which is especially beneficial for someone who has a stressful job, family life, or both.In short, the benefits of practicing mindfulness are pretty endless, especially when you consider your overall health. So, how do we actually do it?HOW CAN I INCORPORATE MINDFULNESS INTO MY (BUSY) WORKDAY?We know youre busy and that it can seem a little woo-woo to take time out of your world domination plans to practice mindfulness. You might say, Well, Im here, arent I? Isnt that mindful enough? Well, sort of.Practicing mindfulness requires you to step out of your ego- even for a moment. There is a common misconception that practicing mindfulness or meditation requires a person to step entirely out of themselves for a long period of time. That couldnt be further from the truth. Mindfulness can be practiced in small, incremental ways to start. For example, mindfulness can begin on y our commute to work. Its practicing a moment-to-moment awareness. Its noticing the thoughts and emotions you feel when youre driving- without judgment and with compassion.A daily practice of mindfulness will likely require a set of tools- a mindfulness toolbox if you will. It will includesimple ways to practice mindfulness, such asRed light meditationTake a breath (or two) when youre stopped at a red lightWalking meditationNotice your footsteps while you walkBreathing remindersSet a daily reminder to take a breath (even if its just a single breath)Switch a routine Bring a presence to things you do every day- by doing them differently. Maybe take a different route to work or walk through a different entranceMEDITATION RESOURCESWhen you want to start meditating, there are many resources to help you get started. There are books, apps, and local meditation classes you can attend.Meditation apps likeEvenflowoffer hundreds of curated meditations for beginners to experienced meditators.Med itation books like Jack HornfieldsMeditation for Beginnerscan guide you on your formative meditation journeyMeditation classes are likely available nearby. Check out your local yoga studio or meditation center to participate in a group meditation.YouTube videosare also a great way to practice mindfulness and meditation, even at your work desk.This article first appeared on Career Contessa.